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11月麦当劳销售额创15年以来最大跌幅

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据外媒报道,12月8日麦当劳发布业绩报告显示,11月美国的同店销售额创下近15年来最大单月跌幅。

    

       据外媒报道,12月8日麦当劳发布业绩报告显示,11月美国的同店销售额创下近15年来最大单月跌幅。

    据报道,不包括新开的分店,麦当劳全球销量同比下降2.2%,比分析师预期的-1.7%低了0.5个百分点。麦当劳的美国业务表现最差,销售额同比下降4.6%,远比分析师预期的下滑1.9%还要低。

    部分原文报道如下:

    McDonald's Corp. posted sharper-than-expected sales declines at all of its divisions in November, as the fast-food giant struggles to combat competition and a host of issues across its business.

    Global sales fell 2.2% in November, excluding newly opened stores, while analysts had expected a 1.7% decline, according to Consensus Metrix. November's drop-off followed a smaller-than-expected 0.5% slide in October.

    McDonald's also said it expects a summer meat-supplier issue in China and currency fluctuations to bring down its fourth-quarter results.

    McDonald's sharpest sales decline in November came at its U.S. division, where sales fell 4.6% last month, far worse than the 1.9% drop in sales analysts had projected. That topped September's 4.1% sales slide in what was then the company's biggest monthly drop since early 2003.

    原文链接:<http://www.marketwatch.com/story/mcdonalds-nov-sales-fall-more-than-expected-2014-12-08>

 
关键词: 麦当劳,销售额,
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